BUS3004 Business Models, Innovation and Entrepreneurship
SUBJECT INFORMATION |
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SUBJECT CODE BUS3004 |
SUBJECT CREDITS 5 |
SUBJECT OWNER AIHE Business School |
SUBJECT LEVEL Undergraduate |
TOTAL COURSE CREDIT POINTS 120 |
OFFERED EXTERNALLY Yes |
CORE SUBJECT Yes
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EFTSL* 0.125 * Equivalent Full time Study Load
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NOTE This offering may not be scheduled in every study period. Please refer to the time table for further details.
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Subject Description
This subject provides students with an understanding of the essential concepts and frameworks for understanding business models and relates these concepts to innovation and entrepreneurship. The relationships between business models, strategy and business planning will be explored before applying the concepts to entrepreneurial opportunities. Students will be required to observe, analyse and evaluate authentic business startups according to the models and concepts introduced in the subject. In addition to crafting appropriate business models, students will be required to analyse the external environment, review internal resources and capabilities, and identify the challenges faced by startups. The emphasis of this subject is the application of theories and models to real business opportunities.Textbook(s)
Nielsen, C., & Lund, M. (Eds). (2012). Business Models: Networking, Innovating and Globalzing. 2nd edition, Bookboon.com (Ventus Publishing ApS), ISBN 978-87-403-0179-3Timmons J., Adams R., & Spinelli, S. (2012). New Venture Creation – Entrepreneurship 9th Ed. McGraw-Hill Education London, United States, ISBN139780071324632
Teaching Method
Semester Study Period: 3 hour Face-to-face sessions x 12 weeks + 2 hours self study/ assessment x 2 weeks plus personal study hours Winter or Summer School: 7 hours Face-to-face sessions x 5 weeks plus personal study hoursPrerequisite(s)
- BUS2002 Understanding Contemporary Organisations
- BUS2003 Managing Across Cultures
Assessment
Task |
Length |
Duration |
Weighting |
In class Quiz(Individual assessment) |
1 hour |
20% |
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Individual presentation on an entrepreneur of your choice |
15 minutes |
25% |
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In class case study |
1 hour |
20% |
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Individual presentation based on Group Feasibility Study |
15 minutes |
35% |
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Group Feasibility Study |
2000 words |
35% |