MKT1001 Marketing Fundamentals
SUBJECT INFORMATION |
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SUBJECT CODE MKT1001 |
SUBJECT CREDITS 5 |
SUBJECT OWNER AIHE Business School |
SUBJECT LEVEL Undergraduate |
TOTAL COURSE CREDIT POINTS 120 |
OFFERED EXTERNALLY Yes |
CORE SUBJECT Yes
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EFTSL* 0.125 * Equivalent Full time Study Load
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NOTE This offering may not be scheduled in every study period. Please refer to the time table for further details.
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Subject Description
Marketing Fundamentals is designed to give students a solid foundation in the marketing discipline; introducing relevant and contemporary concepts, theories and models. It provides insights into where marketing fits within an organisation, its contributions to business in general, and the ethical issues surrounding marketing. The importance of understanding consumer behaviour, segmentation, targeting and positioning, the marketing mix and ethics in marketing is stressed throughout the subject. Students will have the opportunity to apply key marketing concepts in practical settings.Textbook(s)
Armstrong, G., Adam, S., Denize, S., & Kotler, P. (2015). Principles of Marketing. 6th edn, Pearson Education Australia, SydneyTeaching Method
Semester Study Period: 3 hour Face-to-face sessions x 12 weeks + 2 hours self study/ assessment x 2 weeks plus personal study hours Winter or Summer School: 7 hours Face-to-face sessions x 5 weeks plus personal study hoursPrerequisite(s)
NilAssessment
Task |
Length |
Duration |
Weighting |
Fortnightly In-class Quizzes |
25% |
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Major Group Project Written Report |
2000 words |
20% |
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Major Group Project Audio/visual presentation |
10 minutes |
10% |
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End of semester test |
2 hours + 10 minutes reading time |
45% |