BUS3003 Business Research

SUBJECT INFORMATION

SUBJECT CODE

BUS3003

SUBJECT CREDITS

5

SUBJECT OWNER

AIHE Business School

SUBJECT LEVEL

Undergraduate

TOTAL COURSE CREDIT POINTS

120

OFFERED EXTERNALLY

Yes

CORE SUBJECT

Yes

 

EFTSL*

0.125

* Equivalent Full time Study Load

 

NOTE

This offering may not be scheduled in every study period. Please refer to the time table for further details.

 

Subject Description

The ability to conduct research in a business context is a necessary skill for contemporary business graduates. Being able to interpret and communicate the results in a clear and meaningful way is equally important. This introduction to business research methods provides students with an opportunity to apply the knowledge and skills they have gained throughout their degree to real world projects. The relationships between strategy, ethics and research relevant to modern managers are explored.

Textbook(s)

Sekaran, U., & Bougie, R. (2013). Research Methods for Business. A Skill Building Approach. 6th edition. Wiley, New York.

Other Resources

Selecting a topic and methods
Gramenz, G. (2013). Introduction to research methodology. Retrieved from
https://www.youtube.com/watch?v=1LGuNn9Q0bI

Pfaulibrary, (2012). Choosing a Manageable Research Topic. Retrieved from
https://www.youtube.com/watch?v=BDuqfJQhFeM

Mapping Your Research Ideas Retrieved from https://www.youtube.com/watch?v=jj-F6YVtsxI

Framing the research
“Queue jumpers” http://www.theaustralian.com.au/national-affairs/jumping-asylum-queue-pays-off/story-fn59niix-1225975665987 (the Australian newspaper)

“Asylum seekers” http://www.amnesty.org.au/refugees/comments/24019/ (Amnesty
International 2013)
www.youtube.com/watch?v=nFgJ827xxQY

Entman, R. M. (1993). Framing: Towards clarification of a fractured paradigm. McQuail's reader in mass communication theory, 390-397.
http://www.unc.edu/~fbaum/teaching/articles/J-Communication-1993-Entman.pdf

Referencing using APA style output
https://www.citethisforme.com/
http://www.citefast.com/
http://citationproducer.com/apa-citation/

 

Teaching Method

Semester Study Period: 3 hour Face-to-face sessions x 12 weeks + 2 hours self study/ assessment x 2 weeks plus personal study hours Winter or Summer School: 7 hours Face-to-face sessions x 5 weeks plus personal study hours

Prerequisite(s)

  • BUS2002 Understanding Contemporary Organisations
  • BUS2003 Managing Across Cultures

Assessment

Task

Length

Duration

Weighting

Presentation of a business research topic and workshopping of questions (Individual assessment)

1 page summary

5 minute presentation plus discussion time

15%

Business Research Proposal (Individual assessment)

1,500 words

 

20%

Business Research Presentation

(Individual assessment)
 

15 minutes plus question time

30%

Business Research Report (Individual assessment)

4,000 words

 

35%

Fees

Fees for international and domestic students are published in the AIHE's schedule of fees and charges. Scholarships maybe available.

Adelaide Institute of Higher Education (AIHE) is registered as an Institute of Higher Education with the Tertiary Education Quality and Standards Agency (TEQSA), the Australian Government regulator for Higher Education. AIHE delivers fully accredited undergraduate and postgraduate degrees to domestic and international students that are recognised under the Australian Qualifications Framework (AQF).

TEQSA Provider Number: PRV14326
TEQSA Provider Category: Institute of Higher Education
CRICOS Provider Code: 03763K
ABN: 54 618 241 802

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