BUS3003 Business Research
SUBJECT INFORMATION |
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SUBJECT CODE BUS3003 |
SUBJECT CREDITS 5 |
SUBJECT OWNER AIHE Business School |
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SUBJECT LEVEL Undergraduate |
TOTAL COURSE CREDIT POINTS 120 |
OFFERED EXTERNALLY Yes |
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CORE SUBJECT Yes
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EFTSL* 0.125 * Equivalent Full time Study Load
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NOTE This offering may not be scheduled in every study period. Please refer to the time table for further details.
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Subject Description
The ability to conduct research in a business context is a necessary skill for contemporary business graduates. Being able to interpret and communicate the results in a clear and meaningful way is equally important. This introduction to business research methods provides students with an opportunity to apply the knowledge and skills they have gained throughout their degree to real world projects. The relationships between strategy, ethics and research relevant to modern managers are explored.Textbook(s)
Sekaran, U., & Bougie, R. (2013). Research Methods for Business. A Skill Building Approach. 6th edition. Wiley, New York.Other Resources
Selecting a topic and methods
Gramenz, G. (2013). Introduction to research methodology. Retrieved from
https://www.youtube.com/watch?v=1LGuNn9Q0bI
Pfaulibrary, (2012). Choosing a Manageable Research Topic. Retrieved from
https://www.youtube.com/watch?v=BDuqfJQhFeM
Mapping Your Research Ideas Retrieved from https://www.youtube.com/watch?v=jj-F6YVtsxI
Framing the research
“Queue jumpers” http://www.theaustralian.com.au/national-affairs/jumping-asylum-queue-pays-off/story-fn59niix-1225975665987 (the Australian newspaper)
“Asylum seekers” http://www.amnesty.org.au/refugees/comments/24019/ (Amnesty
International 2013)
www.youtube.com/watch?v=nFgJ827xxQY
Entman, R. M. (1993). Framing: Towards clarification of a fractured paradigm. McQuail's reader in mass communication theory, 390-397.
http://www.unc.edu/~fbaum/teaching/articles/J-Communication-1993-Entman.pdf
Referencing using APA style output
https://www.citethisforme.com/
http://www.citefast.com/
http://citationproducer.com/apa-citation/
Teaching Method
Semester Study Period: 3 hour Face-to-face sessions x 12 weeks + 2 hours self study/ assessment x 2 weeks plus personal study hours Winter or Summer School: 7 hours Face-to-face sessions x 5 weeks plus personal study hoursPrerequisite(s)
- BUS2002 Understanding Contemporary Organisations
- BUS2003 Managing Across Cultures
Assessment
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Task |
Length |
Duration |
Weighting |
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Presentation of a business research topic and workshopping of questions (Individual assessment) |
1 page summary |
5 minute presentation plus discussion time |
15% |
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Business Research Proposal (Individual assessment) |
1,500 words |
20% |
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Business Research Presentation (Individual assessment) |
15 minutes plus question time |
30% |
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Business Research Report (Individual assessment) |
4,000 words |
35% |
