ICT3001 Building a Successful E-Business

SUBJECT INFORMATION

SUBJECT CODE

ICT3001

SUBJECT CREDITS

5

SUBJECT OWNER

AIHE Business School

SUBJECT LEVEL

Undergraduate

TOTAL COURSE CREDIT POINTS

120

OFFERED EXTERNALLY

Yes

CORE SUBJECT

Yes

 

EFTSL*

0.125

* Equivalent Full time Study Load

 

NOTE

This offering may not be scheduled in every study period. Please refer to the time table for further details.

 

Subject Description

Starting a small business enterprise on eBay, Amazon Webstore, Facebook or even Gumtree has become an increasingly popular option for entrepreneurs looking to get instant visibility and access to a massive online marketplace. But how do you go about becoming a serious eBay seller and form a business around your enterprise? The challenges for e-business players is how to scale up and be profitable.
This subject aims to help students conceptualise the different e-commerce business models that exist, and learn how to grow a profitable e-business. Cases will be explored.in a variety of industries and in various life stages of the firm such as start-up, early traction, fast growth and
maturity.

Textbook(s)

Laudon, K., & Traver, C. (2017), E-commerce, Global Edition (13th ed.). Pearson Higher

Teaching Method

Semester Study Period: 3 hour Face-to-face sessions x 12 weeks + 2 hours self study/ assessment x 2 weeks plus personal study hours Winter or Summer School: 7 hours Face-to-face sessions x 5 weeks plus personal study hours

Prerequisite(s)

  • BUS3004 Business Models, Innovation and Entrepreneurship

Assessment

Task

Length

Duration

Weighting

Proposal for a novel e-business. (Individual work)

1000 words

 

20%

Mid-term written case study test focusing on evaluating e-business issues and solutions to these issues. (Individual assessment)

 

1 hour

20%

A business plan based on the proposal document submitted for the first assessment. (Individual assessment).

2000 words equivalent

 

20%

Group work- Written Report and Presentation This group assessment builds on the individual proposal submitted for assessment 1 and the business plan submitted for assessment 3. Using the feedback received on assessments 1 and 3, students will collaborate to produce a single proposal and business plan and a detailed plan for setting up the e-business.

Maximum of 5,000 words

10 minute presentation.

40%

Fees

Fees for international and domestic students are published in the AIHE's schedule of fees and charges. Scholarships maybe available.

Adelaide Institute of Higher Education (AIHE) is registered as an Institute of Higher Education with the Tertiary Education Quality and Standards Agency (TEQSA), the Australian Government regulator for Higher Education. AIHE delivers fully accredited undergraduate and postgraduate degrees to domestic and international students that are recognised under the Australian Qualifications Framework (AQF).

TEQSA Provider Number: PRV14326
TEQSA Provider Category: Institute of Higher Education
CRICOS Provider Code: 03763K
ABN: 54 618 241 802

Adelaide Institute of Higher Education
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