MKT3001 International Marketing
SUBJECT INFORMATION |
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SUBJECT CODE MKT3001 |
SUBJECT CREDITS 5 |
SUBJECT OWNER AIHE Business School |
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SUBJECT LEVEL Undergraduate |
TOTAL COURSE CREDIT POINTS 120 |
OFFERED EXTERNALLY Yes |
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CORE SUBJECT Yes
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EFTSL* 0.125 * Equivalent Full time Study Load
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NOTE This offering may not be scheduled in every study period. Please refer to the time table for further details.
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Subject Description
This subject builds on the marketing and international business discipline foundations provided in MKT1001 Marketing Fundamentals, BUS1001 Perspectives on International Business and BUS2003 Managing Across Cultures. The key component of the topic is the creation of a professional export marketing plan in a team environment that integrates students’ prior learning in the two disciplines. The key features of the subject are the shared document environment used to create the marketing plan and the close involvement and direction from the lecturer in the development of the report. As such, in addition to extending the theoretical business concepts and practices students are already familiar with, it also provides students with a real-life project in an online team environment that applies their learning to practice.Textbook(s)
Fletcher, R. and Crawford, H. (2017). International Marketing: An Asia Pacific Perspective,(7th ed). Melbourne, Australia: Pearson Australia.
Other Recommended Readings
Cateora, P.R.; Gilly, M.C. and Graham, J.L. (2011) International Marketing (15th ed). New
York, U.S: McGraw-Hill Irwin.
How to write a marketing plan. Business.gov.au (2020)
https://www.business.gov.au/Planning/Business-plans/How-to-write-your-marketing-plan
Department of Foreign Affairs and Trade, (2016). Free trade agreements. Retrieved from:
http://dfat.gov.au/trade/agreements/pages/trade-agreements.aspx
Teaching Method
Semester Study Period: 3 hour Face-to-face sessions x 12 weeks + 2 hours self study/ assessment x 2 weeks plus personal study hours Winter or Summer School: 7 hours Face-to-face sessions x 5 weeks plus personal study hoursPrerequisite(s)
- MKT1001 Marketing Fundamentals
- BUS1001 Perspectives on International Business
- BUS2003 Managing Across Cultures
Assessment
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Task |
Length |
Duration |
Weighting |
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Participation in class |
Ongoing |
10% |
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Individual |
Week 6 Onwards |
10% |
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Weekly MCQ tests |
Week 2 Onwards |
30% |
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Group Project Report Written report |
3000 words |
Week 12 |
50% |
