MKT3001 International Marketing

SUBJECT INFORMATION

SUBJECT CODE

MKT3001

SUBJECT CREDITS

5

SUBJECT OWNER

AIHE Business School

SUBJECT LEVEL

Undergraduate

TOTAL COURSE CREDIT POINTS

120

OFFERED EXTERNALLY

Yes

CORE SUBJECT

Yes

 

EFTSL*

0.125

* Equivalent Full time Study Load

 

NOTE

This offering may not be scheduled in every study period. Please refer to the time table for further details.

 

Subject Description

This subject builds on the marketing and international business discipline foundations provided in MKT1001 Marketing Fundamentals, BUS1001 Perspectives on International Business and BUS2003 Managing Across Cultures. The key component of the topic is the creation of a professional export marketing plan in a team environment that integrates students’ prior learning in the two disciplines. The key features of the subject are the shared document environment used to create the marketing plan and the close involvement and direction from the lecturer in the development of the report. As such, in addition to extending the theoretical business concepts and practices students are already familiar with, it also provides students with a real-life project in an online team environment that applies their learning to practice.

Textbook(s)

Fletcher, R. and Crawford, H. (2017). International Marketing: An Asia Pacific Perspective,
(7th ed). Melbourne, Australia: Pearson Australia.

Other Recommended Readings

Cateora, P.R.; Gilly, M.C. and Graham, J.L. (2011) International Marketing (15th ed). New
York, U.S: McGraw-Hill Irwin.

How to write a marketing plan. Business.gov.au (2020)
https://www.business.gov.au/Planning/Business-plans/How-to-write-your-marketing-plan

Department of Foreign Affairs and Trade, (2016). Free trade agreements. Retrieved from:
http://dfat.gov.au/trade/agreements/pages/trade-agreements.aspx

Teaching Method

Semester Study Period: 3 hour Face-to-face sessions x 12 weeks + 2 hours self study/ assessment x 2 weeks plus personal study hours Winter or Summer School: 7 hours Face-to-face sessions x 5 weeks plus personal study hours

Prerequisite(s)

  • MKT1001 Marketing Fundamentals
  • BUS1001 Perspectives on International Business
  • BUS2003 Managing Across Cultures

Assessment

   

Task

Length

Duration

Weighting

Participation in class

   Ongoing

10%

Individual
PowerPoint
Presentation

   Week 6 Onwards

10%

Weekly MCQ tests

   Week 2 Onwards

30%

Group Project Report Written report

3000 words

Week 12

50%

Fees

Fees for international and domestic students are published in the AIHE's schedule of fees and charges. Scholarships maybe available.

Adelaide Institute of Higher Education (AIHE) is registered as an Institute of Higher Education with the Tertiary Education Quality and Standards Agency (TEQSA), the Australian Government regulator for Higher Education. AIHE delivers fully accredited undergraduate and postgraduate degrees to domestic and international students that are recognised under the Australian Qualifications Framework (AQF).

TEQSA Provider Number: PRV14326
TEQSA Provider Category: Institute of Higher Education
CRICOS Provider Code: 03763K
ABN: 54 618 241 802

Adelaide Institute of Higher Education
is a member of

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