MKT1001 Marketing Fundamentals

SUBJECT INFORMATION

SUBJECT CODE

MKT1001

SUBJECT CREDITS

5

SUBJECT OWNER

AIHE Business School

SUBJECT LEVEL

Undergraduate

TOTAL COURSE CREDIT POINTS

120

OFFERED EXTERNALLY

Yes

CORE SUBJECT

Yes

 

EFTSL*

0.125

* Equivalent Full time Study Load

 

NOTE

This offering may not be scheduled in every study period. Please refer to the time table for further details.

 

Subject Description

Marketing Fundamentals is designed to give students a solid foundation in the marketing discipline; introducing relevant and contemporary concepts, theories and models. It provides insights into where marketing fits within an organisation, its contributions to business in general, and the ethical issues surrounding marketing. The importance of understanding consumer behaviour, segmentation, targeting and positioning, the marketing mix and ethics in marketing is stressed throughout the subject. Students will have the opportunity to apply key marketing concepts in practical settings.

Textbook(s)

Armstrong, G., Adam, S., Denize, S., & Kotler, P. (2015). Principles of Marketing. 6th edn, Pearson Education Australia, Sydney

Teaching Method

Semester Study Period: 3 hour Face-to-face sessions x 12 weeks + 2 hours self study/ assessment x 2 weeks plus personal study hours Winter or Summer School: 7 hours Face-to-face sessions x 5 weeks plus personal study hours

Prerequisite(s)

Nil

Assessment

Task

Length

Duration

Weighting

Fortnightly In-class Quizzes

   

25%

Major Group Project Written Report

2000 words

 

20%

Major Group Project Audio/visual presentation

 

10 minutes

10%

End of semester test

 

2 hours + 10 minutes reading time

45%

Fees

Fees for international and domestic students are published in the AIHE's schedule of fees and charges. Scholarships maybe available.

Adelaide Institute of Higher Education (AIHE) is registered as an Institute of Higher Education with the Tertiary Education Quality and Standards Agency (TEQSA), the Australian Government regulator for Higher Education. AIHE delivers fully accredited undergraduate and postgraduate degrees to domestic and international students that are recognised under the Australian Qualifications Framework (AQF).

TEQSA Provider Number: PRV14326
TEQSA Provider Category: Institute of Higher Education
CRICOS Provider Code: 03763K
ABN: 54 618 241 802

Adelaide Institute of Higher Education
is a member of

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